Event management – Georgia, USA

In 2019, the New England Patriots triumphed over the Los Angeles Rams to take home their sixth Super Bowl victory. The event drew in over 70 000 attendees plus hundreds of athletes, media, and support personnel to ensure fans in the stadium and across the globe could enjoy the championship game.

Using Q-Free local and central traffic management systems, Georgia was able to safely and efficiently manage the enormous crowds of pedestrians and vehicles descending on the MercedesBenz Stadium in Atlanta, Georgia. Leading up to the event, the Georgia Department of Transportation was able to refine their traffic management approach for stadium events, cutting travel times in half – reducing the average time to clear fans from the stadium from two hours to roughly 45 minutes. In addition to the travel time savings and reduction in harmful greenhouse gas emissions, this enables the city to minimize the number of police officers standing in roadways directing traffic.